A longtime member of the company, Lisa understands the SEO industry and the challenges of marketing online. During her history with SEO Advantage, she has worked hand-in-hand with our search marketing, copywriting, PR and website development teams to tailor and lead online marketing campaigns for our clients.
However, where her heart really lies is in translating the many benefits of a relationship with a company like SEO Advantage into actual performance gains for you. Her day is spent making sure our services work their hardest for you and that they reflect your business priorities.
Lisa brings nearly two decades of experience in marketing, copywriting and consulting on market development. A native of Canada, Lisa found her way to her current station in Gainesville, Florida, via Tokyo, where she spent several years consulting on communications materials for telecom giant NTT and its wireless subsidiary DoCoMo. After joining SEO Advantage® in 2004, Lisa oversaw the company’s copywriting, PR and marketing functions as Marketing Director. Prior to that, she served as the marketing strategist and senior copywriter at a busy Florida advertising agency. Lisa’s portfolio ranges from global CPG companies like Sunbeam Products, Inc. and leading international manufacturers like SPX Dollinger, to local small businesses throughout the U.S. and Eastern Canada.
Lisa has been profiled in books such as Writing Web-Based Advertising Copy to Get the Sale and referenced in the BusinessWeek bestseller The New Rules of Marketing & PR. Her writing has appeared in industry publications like CE Vision and Diesel & Gas Turbine Worldwide, as well as throughout the Web on niche sites like RoadandTravel.com.
Lisa holds an MBA with concentrations in international business and marketing from Dalhousie University in Halifax, NS, Canada. When off-duty, Lisa can be found playing golf and tennis with her husband and two sons, trying out new recipes, and studying Japanese and Marathi.
As a client at SEO Advantage, you can call on Lisa anytime with questions or requests. She looks forward to hearing from you!