Communicating benefits in a way that immediately resonates with your customers can be a challenge, especially when you offer a solution that’s based on technology. Channel Intelligence works with SEO Advantage® content services to help fine-tune its message and then gain wider distribution for it.
Channel Intelligence (CI, acquired by Google in 2013) is a product data technology and performance marketing company that works for hundreds of the most well-known brands. If you’ve clicked through a Best Buy listing on a comparison shopping engine or visited the where-to-buy pages on Garmin.com, for example, you’ve accessed product data supplied by CI. Continually adding new services based on its incredible product database capabilities, the company competes in several niches and has even created a proprietary shopping engine.
CI works hard to communicate the value of its products to leading retailers and manufacturers. Part of its strategy includes working with SEO Advantage® content services to write, edit and consult on marketing and PR materials.
Three Years and 100 Press Releases Later…
In the three years so far SEO Advantage® has been working with CI, we’ve edited white papers, case studies, feature articles, web copy, sales sheets, email copy, and written and distributed over 100 press releases. We’ve consulted on hiring a PR firm, selection of news distribution services, implementation of social media tools, word usage policies, and marketing for the company blog.
What’s the outcome, after all the consulting, writing, editing, and distributing? According to CI, the investment has paid off in the ability to produce higher quality content faster to help stay ahead of the competition, giving the company a trusted source for evaluating new ideas and media as well as greater visibility online.
The corporate web site is steadily building a content-filled library of case studies, articles and white papers that provide value to web site visitors as well as double-duty as handouts at tradeshows.
In addition, CI press releases rank on the first page of Google for terms such as “shopping engine lead generation”, “where to buy program”, “consumer shopping engines”, “syndicating product data”, “ecommerce data platform” and other impactful terms, helping fill in the gaps where the corporate web site has yet to build a presence.
Learn more about SEO Advantage® copywriting services today!