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  • Buyer Personas 101: How Well Do You Know Your Customers?
  • Definitions and examples of buyer personas, why they’re important to content marketing and how to create them. In the realms of business and marketing, it’s all too easy for us to get caught in the trap of thinking about customers in terms of numbers, data, charts and statistics. Especially if you work for an SEO […]

  • Reasons Why Your Site May Be Invisible to Google: Cause #2
  • If you’re reading this blog post, then chances are you are having a problem with your site not showing up on Google or another search engine – or you’re at least interested in preparing for this scenario. So in continuation of our ongoing blog series about the five potential reasons why a website may not […]

  • Mastering the Art of Persuasion in SEO Copywriting
  • How to win customers and influence people through compelling content marketing How can we do better at communicating with our political counterparts? American politics is about as divisive an issue as you can find these days. So when Robb Willer, a professor of sociology, psychology and organizational behavior at Stanford University, asked this very question […]

  • 5 Tips For Handling Bad Reviews (Because They’re Coming)
  • This well-known comic strip to the right gets a laugh from nearly any audience  because, as exaggerated as it may be, all of us living in the age of digital commerce know how valuable customer reviews are – both positive and negative. If you’re still breathing and connected to the web, it’s very likely that […]

  • The 5 Questions of Link Building
  • Arguably the most fun part of link building – at least for those of us who are into that sort of thing – is the multidisciplinary nature of the work. Some parts of link building are creative, while other parts are technical – and of course successful outreach requires interpersonal skills and a deep understanding […]

  • 10 Content Marketing Trends to Watch Out For in 2017
  • It has sure been a tumultuous year for American politics and society. However, the content marketing world has seen robust growth and steady improvement in 2016. According to the latest research unveiled in Content Marketing Institute’s 2017 B2B content marketing report: 62 percent of B2B marketers in North America say that their organization’s overall approach […]

  • Mobile-Ready Writing: A Quick Guide to 21st Century Content
  • It feels as though the phrase “content is king” was first coined over a million years ago, but the old adage still holds true today, and perhaps even more than ever. What has changed, however, is how we craft that content, and where the pieces we create are ultimately displayed. These days, 80 percent of […]

  • Google, Facebook and Twitter Making News
  • We may not be very far into this week, but there have already been some newsworthy developments in the world of marketing and social media. Here’s what’s been happening since Monday: Google and Facebook Take Aim at Fake News Google has announced that they will no longer allow “fake news” websites to buy ads on […]

  • What is Content? – Understanding the Definitions, Types & Uses
  • Like other buzzwords (yes, I’m talking about words like “dynamic” and “synergy”), the meaning behind “content” sometimes loses its effectiveness in the business world because it gets used so often. And that’s a real shame considering how important content is and how integral it can be to connecting with your customers on a deeper level. […]

  • If We Could Improve One Thing on Your Blog, It Would Be This
  • Some may tell you the image is the most important element of a blog post. Others may say that solid links to support your data and assertions are the key. Still others might emphasize that, no, it’s all about the length, topics and posting frequency. In truth, all these things are pretty important, right? Unless […]



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