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  • The 5 Questions of Link Building
  • Arguably the most fun part of link building – at least for those of us who are into that sort of thing – is the multidisciplinary nature of the work. Some parts of link building are creative, while other parts are technical – and of course successful outreach requires interpersonal skills and a deep understanding […]

  • 10 Content Marketing Trends to Watch Out For in 2017
  • It has sure been a tumultuous year for American politics and society. However, the content marketing world has seen robust growth and steady improvement in 2016. According to the latest research unveiled in Content Marketing Institute’s 2017 B2B content marketing report: 62 percent of B2B marketers in North America say that their organization’s overall approach […]

  • Mobile-Ready Writing: A Quick Guide to 21st Century Content
  • It feels as though the phrase “content is king” was first coined over a million years ago, but the old adage still holds true today, and perhaps even more than ever. What has changed, however, is how we craft that content, and where the pieces we create are ultimately displayed. These days, 80 percent of […]

  • Google, Facebook and Twitter Making News
  • We may not be very far into this week, but there have already been some newsworthy developments in the world of marketing and social media. Here’s what’s been happening since Monday: Google and Facebook Take Aim at Fake News Google has announced that they will no longer allow “fake news” websites to buy ads on […]

  • What is Content? – Understanding the Definitions, Types & Uses
  • Like other buzzwords (yes, I’m talking about words like “dynamic” and “synergy”), the meaning behind “content” sometimes loses its effectiveness in the business world because it gets used so often. And that’s a real shame considering how important content is and how integral it can be to connecting with your customers on a deeper level. […]

  • If We Could Improve One Thing on Your Blog, It Would Be This
  • Some may tell you the image is the most important element of a blog post. Others may say that solid links to support your data and assertions are the key. Still others might emphasize that, no, it’s all about the length, topics and posting frequency. In truth, all these things are pretty important, right? Unless […]

  • Top 5 Content Marketing Metrics for Rating Copy Performance
  • Tackling the age-old question: “How do I measure the success of my content marketing efforts?” Creating and publishing winning digital content is no easy task. Optimizing copy for both search engines and (most importantly) your customers takes a tremendous amount of time, planning and skill. And the work doesn’t stop just because you pressed the […]

  • Customer Retention Principles to Live By
  • Building Relationships in the Online World A study in the Harvard Business Review calculated that increasing customer retention by 5% can lead to a 25% – 95% increase in profit. When a customer walks into a brick-and-mortar storefront, the store owner has the opportunity to build a relationship with them right then and there. They […]

  • Reasons Why Your Site May Be Invisible to Google: Cause #1
  • Our main goal here at SEO Advantage is for all our clients to consistently appear at the top of Page 1 in Google and all other search engines. When a new client approaches us, the problem is usually that their site is displaying behind their competitors when searching for specific keywords – or maybe their […]

  • The SEO Hazards of Poor Security (And How to Avoid Them)
  • When you think about optimizing your site for search engines, you probably have keywords, tags, content and competitor analysis at the top of your priority list. Would you be surprised if I told you that security issues could pose at least as much ranking risk as careless keyword analysis, bad site organization, or a lack […]

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