How Does SEO Advantage® Track and Report Results for its Search Engine Optimization Campaigns?

SEO Advantage® believes strongly in accountability. Our ongoing SEO plans are based on a pay-for-performance model, so we work hard to get our clients tangible, measurable results.

Every month, we provide our Monthly Max Advantage™ clients with a ranking performance report to show you exactly where your web site is ranking in the search engine results pages (SERPs) for your targeted keywords. We measure rankings in the three most popular search engines, Google, Yahoo!, and MSN, as that’s where your listings will generate the most traffic. (According to HitWise, Google continues to dominate Internet searches - 72.1% of searches in February ’09 - with Yahoo! at 17 % and MSN at 3.7%). At a glance, you can see whether your web site is ranking at No. 8, No. 5 or No.1, for example, for each keyword targeted in your campaign, according to search engine.

Since search engine optimization efforts are approached incrementally and can often take weeks or months to show effects, we target your top priority keywords first, eventually aiming to have your web site rank for every one of your keywords. Your monthly reports let you view progress as your optimization program rolls out over time and also provides a snapshot of performance you can present to internal stakeholders.

While search engine rankings provide the direct measure of our efforts, we understand that other measures of performance are also important to your business. We can assist you in determining such metrics as return on investment, cost per new customer, and cost per search engine listing. Some metrics may require implementation of more sophisticated tracking software on your web site, which we also offer. See Maximize your Investment with SEO Tracking & Reporting for more details on how SEO Trend Advantage™ and SEO Report Advantage™ can benefit your online performance.

About SEO Advantage®

Led by Stone Reuning, SEO Advantage®, Inc. is an online marketing and search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters and web designers. You'll find us referenced in books such as "Writing Web-Based Advertising Copy to Get the Sale" and the BusinessWeek bestseller "The New Rules of Marketing & PR," as well as the popular ebook "The Small Business Blogging Blueprint." Find out more today by calling us at 1-800-366-1639 or email us here.

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