Copywriting Differences for Paid Search Ads in Google and Overture

Marketers who use paid search on both Google and Overture may find that one does much better than the other. Especially if similar ad copy is used in each.

One reason may be the space allowed. Overture allows 40 characters for the title and 190 for the description, so you have more room to get your point across. Also, the Overture audience seems to respond best to more factual information.

Google allows fewer characters, (25 for the title, and two lines of 35 characters each for the description) so you have to write paid search ads to pack a punch in fewer words. It also seems the Google audience may not object to more direct marketing language.

Moral of the story? Your audience can differ by search engine, so make sure you target your message.

About SEO Advantage®

Led by Stone Reuning, SEO Advantage®, Inc. is an online marketing and search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters and web designers. You'll find us referenced in books such as "Writing Web-Based Advertising Copy to Get the Sale" and the BusinessWeek bestseller "The New Rules of Marketing & PR," as well as the popular ebook "The Small Business Blogging Blueprint." Find out more today by calling us at 1-800-366-1639 or email us here.

Learn More About Search Engine Marketing

Google Pay-Per-Click Advertising Quickly Delivers Qualified Traffic to your Site

Pay-per-click, or PPC advertising, is an online advertising medium that has grown tremendously in the last decade – with Google AdWords accounting for roughly half of all PPC advertising on the Internet...

5 Basics for Copywriting PPC Ads

Paid search ads are a relatively new medium for copywriters. But there are a few basics that can help you create more effective pay-per-click ads...

Copywriting Differences for Paid Search Ads in Google and Overture

Marketers who use paid search on both Google and Overture may find that one does much better than the other. Especially if similar ad copy is used in each...

View all Search Engine Marketing articles

Schedule a Free Website Evaluation Free Website Evaluation