Blogs aren’t just for personal online diaries and political commentary anymore. Blogging is a powerful online marketing tool for small businesses, Fortune 500 companies and everything in between. In fact, blogging is no longer an option if you want to stay competitive – it’s a necessity.
Over the last 15 years here at SEO Advantage, we have seen our industry change and evolve in countless ways. However, from the beginning blogging has consistently been one of the most efficient and effective inbound marketing strategies for optimizing websites for both search engines and users. Maintaining a blog on your company’s website that features important industry news, valuable insights, and informative content is beneficial to your business for many reasons.
Simply put, a blog (short for “weblog”) is an online medium made up of brief posts that shares personal or informal information about an individual, group or business. From a business perspective, a blog is an online channel used for connecting directly with your customers and sharing relevant news and information pertaining to your industry. Compared to other content marketing techniques, such as Knowledge Center, a blog is more frequently updated and contains more concise, conversational and casual content.
In addition to the blogging statistics listed above, here is a small sampling of ways we have been able to benefit small businesses and Fortune 500 companies by starting and maintain a blog:
In the world of search engine optimization, “content is king” – and blogging is one of the most effective ways to add new content to your website. Blogging increases the number of indexed pages on your site, which helps boost search engine rankings and drive more traffic.
A frequently updated blog full of quality content can serve as the core of your marketing efforts. Sharing blog posts via Facebook, LinkedIn, Twitter, email marketing campaigns and other outlets opens up opportunity for shares, likes, and more positive exposure for your brand.
Blogs inherently have a personal feel to them. As a result, they tend to be a more trusted source of information for people searching online. In fact, blogs have been rated as the 5th most trusted source for accurate online information. With your blog, you can show off your business’s “personality” and flare while offering valuable insights to current and prospective customers. In doing so, your brand will earn “brownie points” as a reputable and trusted source of information. Furthermore, relevancy and reputation are key ranking factors for Google.
Blogging about newsworthy topics related to your industry, your customers and the world around you positions your company as a thought leader.
A blog also gives your business a voice, and a chance to prove your expertise to your audience.
Consistently creating content to help your target customer establishes authority in their eyes and can be a particularly valuable tool for your Sales and Customer Service departments.
Once you have a steady stream of traffic coming to your blog, it becomes one of your business’s greatest assets for attracting new lead opportunities. Each new indexed post is another opportunity to convert traffic into quality leads. Simply including a lead-generating call-to-action button with each blog post is good place to start.
Blogging is also extremely cost-effective. Marketing data proves that the average company saves $20K per year by investing more in inbound marketing (blogging, Knowledge Center articles, podcasts, e-books, etc.) than outbound (paid advertising, trade shows, email blasts, telemarketing, etc.).
Blogs offer the perfect platform for connecting with your customers on a deeper and more personal level. People like to purchase from people, and maintaining a blog humanizes your business. Additionally, responding to blog comments and social media conversations builds customer confidence by proving your commitment to service. As a bonus, other customers will see these interactions and be more likely to choose you over a competitor.
Blogging is also one of the best marketing investments a business can make because it drives long-term results. From the minute your post is published, it starts generating traffic and new leads. Once the page is indexed by Google, it will continue to accumulate results in the days, week, months and even years that follow. In other words, minimal effort today can produce abundant returns in the future.
For more tips, tricks and reasons why your business should blog – and to see an example of what a successful small business blog looks like – we invite you to visit our own search engine optimization blog: SEO-e.
When business who don’t blog are asked why, a majority blame a lack of time or resources. If this is what’s holding you back from starting or maintaining your business blog, consider outsourcing it to our professional SEO firm. We have extensive experience running optimized blogs for businesses in a wide range of industries – including legal, medical, manufacturing, technology, B2B, B2C and more.
At SEO Advantage, we have a deep understanding of content marketing and search engines – and how the two intertwine. Whether you already have a business blog or need to start one from scratch, we can help your small business or company reap the full benefits of blogging by integrating vital SEO techniques and posting frequent content targeting high value keywords and your customers. We invite you to learn more about our blog optimization and content marketing services.
Led by Stone Reuning, SEO Advantage®, Inc. is an online marketing and search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters and web designers. You'll find us referenced in books such as "Writing Web-Based Advertising Copy to Get the Sale" and the BusinessWeek bestseller "The New Rules of Marketing & PR," as well as the popular ebook "The Small Business Blogging Blueprint." Find out more today by calling us at 1-800-366-1639 or email us here.