Why Does My Website Need a Blog?

1. Better Rankings

In the world of search engine optimization, “content is king” – and blogging is one of the most effective ways to add new content to your website. Blogging increases the number of indexed pages on your site, which helps boost search engine rankings and drive more traffic.

2. Brand Exposure

A frequently updated blog full of quality content can serve as the core of your marketing efforts. Sharing blog posts via Facebook, LinkedIn, Twitter, email marketing campaigns and other outlets opens up opportunity for shares, likes, and more positive exposure for your brand.

3. Trusted Information

Blogs inherently have a personal feel to them. As a result, they tend to be a more trusted source of information for people searching online. In fact, blogs have been rated as the 5th most trusted source for accurate online information. With your blog, you can show off your business’s “personality” and flare while offering valuable insights to current and prospective customers. In doing so, your brand will earn “brownie points” as a reputable and trusted source of information. Furthermore, relevancy and reputation are key ranking factors for Google.

4. Industry Authority

Blogging about newsworthy topics related to your industry, your customers and the world around you positions your company as a thought leader.

A blog also gives your business a voice, and a chance to prove your expertise to your audience.

Consistently creating content to help your target customer establishes authority in their eyes and can be a particularly valuable tool for your Sales and Customer Service departments.

5. Lead Generation

Once you have a steady stream of traffic coming to your blog, it becomes one of your business’s greatest assets for attracting new lead opportunities. Each new indexed post is another opportunity to convert traffic into quality leads. Simply including a lead-generating call-to-action button with each blog post is good place to start.

6. Cost Effective

Blogging is also extremely cost-effective. Marketing data proves that the average company saves $20K per year by investing more in inbound marketing (blogging, Knowledge Center articles, podcasts, e-books, etc.) than outbound (paid advertising, trade shows, email blasts, telemarketing, etc.).

7. Customer Confidence

Blogs offer the perfect platform for connecting with your customers on a deeper and more personal level. People like to purchase from people, and maintaining a blog humanizes your business. Additionally, responding to blog comments and social media conversations builds customer confidence by proving your commitment to service. As a bonus, other customers will see these interactions and be more likely to choose you over a competitor.

8. Compounding ROI

Blogging is also one of the best marketing investments a business can make because it drives long-term results. From the minute your post is published, it starts generating traffic and new leads. Once the page is indexed by Google, it will continue to accumulate results in the days, week, months and even years that follow. In other words, minimal effort today can produce abundant returns in the future.

• Testing out new campaigns
• Announcing company news and PR
• Promoting new products/services
• Attracting inbound links
• Gaining key insights into your audience and customer base

• Building team morale
• Expanding your professional network
• Bringing focus to your marketing strategy
• Opening up opportunities for guest posting
• Staying up-to-date on the latest industry trends