Page 1 rankings and increased traffic are pointless if all your leads are getting tossed out the window due to poor conversion techniques. Efficiently converting website visitors into customers is the heart and soul of any successful SEO strategy.
“What is CRO?” The core principle of conversion rate optimization, or CRO, is simple: converting visitors into customers. Through the process of CRO, businesses like yours can identify conversion obstacles and take advantage of every lead opportunity. Companies that ignore CRO risk missing out on additional revenue by letting customers slip through the cracks.
Many search engine optimization companies sell pre-packaged services that offer quick, short-term fixes to traffic and rankings. Ultimately though, long-term revenues remain flat. This is because your unique business needs an individualized approach when it comes to conversion optimization, not some generic pre-packaged product. There’s no one-size-fits-all solution for CRO because what works well for one site might not convert at all for another.
At SEO Advantage, our team of experienced online marketers provide the right mix of SEO services to grow the quantity and quality of your website conversions. Our results-driven, multi-faceted approach guarantees long-term growth and return on investment.
Creating a solid foundation
Focusing on quality, not quick fixes
Using Google-preferred methods
Utilizing a diverse approach
Is your site designed with your audience in mind?
One of the first components of your site we will analyze is its design. A stale design or site with poor usability are common reasons why customers get lost in the conversion funnel. For instance, if your website is not mobile-friendly, you will likely lose conversion opportunities when customers visit your site from a mobile device. CRO helps approach your site from a fresh perspective in order to make your site’s online experience as user-friendly and inviting as possible.
How compelling is your content?
As the well-known saying “Content is King” implies, the message your site conveys is a highly important aspect of website optimization. Replacing old, irrelevant and poor quality copy is another way to enhance the conversion rate of your site. To turn visitors into customers, you need to write content that is compelling, concise and targeted. Including high value keywords can also give your site a boost in rankings and traffic.
Are you losing customers during checkout?
For e-commerce sites, additional planning must go into optimizing the entire checkout process - from product views, product customization and cart additions, to checkouts and purchases. Prospective customers are frequently lost somewhere in the online shopping funnel. Successful CRO identifies and addresses the root of the problem, resulting in fewer abandoned shopping carts and increased revenue.
Where will CRO best benefit your business?
By leveraging powerful reporting tools like Google Analytics, SEO Advantage is able to focus our CRO efforts by assessing exactly where you are losing traffic. We can conduct targeted tests to quickly determine which aspects of your site need to be optimized, including site navigation, calls to action (CTA), images, value propositions, security, page speed, customer reviews and social proof.
Investing in a sustainable, custom CRO strategy rather than a short-term, pre-packaged fix is a wise decision for businesses who wish to experience long-term conversion rate success. For 15 years, SEO Advantage has built partnerships with each customer to deliver measurable results and a marked increase in revenues through our multi-faceted search engine optimization strategy. We aren’t interested in selling “one-size-fits-all” SEO packages like other companies. Instead, we specialize in creating targeted solutions customized to fit each client's unique needs.
The average visitor forms an opinion about your website in less than 3 seconds. Our team of designers, copywriters and SEO specialists can make sure your first impression is a great one.
Contact SEO Advantage for a free website audit to learn how you can optimize your conversions.
Contact us to ask about our conversion optimization services.