SEO Advantage sets the standard for lawyer marketing online
It’s time to grow your law firm by converting search engine visitor into new clients and successful cases. Partner with SEO Advantage and Enjuris, the legal content marketing powerhouse.
From no web presence, our Colorado attorney now dominates over 1000 Page 1 Rankings for workers’ compensation, accident & personal injury keywords
Our Tampa personal injury law firm experienced a remarkable 633% increase in #1 rankings, including Google Featured Snippets and People Also Ask features.
The Houston criminal defense attorney witnessed impressive results with over 670 top 20 rankings and 249 Page 1 rankings within the first few months of our local SEO services.
The birth injury attorney saw an astounding 4500% monthly traffic increase after our core content update and optimization
Starting from 0 traffic, this Atlanta work injury attorney enjoys consistent traffic and leads from over 11,000 keywords, driving visitors to his website.
Our securities fraud attorneys climbed from less than 10 to over 600 Page 1 Rankings within 14 months, leading to a 250% increase in website traffic and leads.
You’re a top-notch attorney, and your firm is the best at what you do.
You know it and so do we – but what about your prospective clients?
You may already have a beautiful law firm website design – but you’re not receiving as many leads as you’d like from your attorney Internet marketing.
Your marketing agency that you pay through the nose sucks at local SEO.
It’s time to work with the industry veterans.
With SEO Advantage®, our specialty is SEO.
It’s all we’ve been doing for over 25+ years. We hone in on the strategies to drive the traffic and conversions your website needs.
Unlike other legal web design firms, SEO isn’t an afterthought for us — it’s our primary focus.
The search engine results page has changed. It’s no longer about competing solely with the classic blue links (organic listings). Today, many new features – Featured Snippets, Local Service Ads, Pay-Per-Click (PPC) campaigns, Google Local Packs, video carousels, image packs, ‘People Also Ask’ section…you name it. If there’s a way to reposition organic listings, it seems Google’s on it.
While these changes have made the SEO battleground more complex, they’ve also created fresh opportunities to get your firm noticed.
However, not every marketing agency knows how to navigate this new terrain and secure top spots in organic listings amidst these added features.
That’s where we come in.
At SEO Advantage®, we keep abreast of these ever-evolving SEO trends, ensuring your law firm doesn’t just stay in the game, but leads it.
We are not mere participants in this game – we are here to dominate it.
We understand the nuances of different search features on the search engine results page (SERP), the ins and outs of how they interact, and, importantly, how to leverage them to keep your firm at the top of the search results.
Here’s hoping attorneys don’t fall for drive-by SEO scams.
Some agencies may charge through the nose, capitalizing on the belief that every attorney is financially well-off. If their results work for you, we wish you the best (honestly.)
On the other end of the spectrum, some agencies promise the moon while charging minimal fees, only to underdeliver or not deliver at all. Often, they ride on the coattails of your previous SEO success without contributing anything new.
When you start getting tons of emails of SEO services promising success at such a low price, you know you are now getting eyeballs from your website optimization.
Your prospects see you, and so do the drive-by SEOs and scammers.
Unfortunately, we’ve witnessed this happen to many reputable SEO companies, including ours. A law firm comes to us with no rankings and low conversions. We deliver the results they need after 6-12 months of major website overhaul. Their brand and rankings are strong. However, scam SEO companies swoop in, promising top-notch SEO for as low as $99-200/month.
Naturally, some clients take the bait.
What do these drive-by SEO agencies do next? They sit back and collect their monthly fee for 4-5 months until the rankings drop and competitors outrank the site. The client becomes frustrated, quits and the “SEO” moves on to the next attorney.
It’s high time to put a stop to this.
In one of the most astonishing instances, one of our attorney-clients forwarded us a marketing email received by his friend. In it, an SEO company was boasting about the top-ranking results OUR clients enjoy while insinuating they were the orchestrators behind his website’s optimization.
Shameless yet remarkable.
However, we’ve been navigating this industry long enough to know that good SEO companies far outnumber unscrupulous ones. We hope that you steer clear of these deceptive tactics.
Your law firm is unique. You deserve a custom SEO strategy.
Partner with search engine optimization experts who specialize getting website traffic and leads for attorneys
SEO for lawyers: Stats you should know
While referrals from friends, commercials and print advertising remain popular lead generation techniques among law firms seeking to expand their reach and broadcast their legal services, Internet marketing practices such as SEO, inbound marketing and content marketing have become the most cost-efficient and effective methods for acquiring new clients.
Investing in lawyer SEO and social media is key to a firm’s success in today’s Internet-dominated world, as these numbers prove:
Considering this data, how does your law firm’s website stack up to the challenge of capturing the most leads from this massive pool of prospective clients searching the Internet for an attorney right now?
Our proven search engine optimization strategies for law firm web marketing
As round-the-clock scholars of SEO, our experienced team of legal marketers, writers, web designers, programmers and customer success managers are deeply knowledgeable on the latest search engine trends and algorithm updates, ensuring your lawyer website is in compliance and optimized for Page 1 performance. By executing various campaigns (including the tested techniques listed below), we are able to deliver measurable results to law firms looking to generate more client leads.
Customized content marketing for lawyers
In the SEO world, we have a phrase “Content is king.” Hiring a lawyer is a huge decision for prospective clients, and they want to make sure they are making the right one. Developing a dynamic content plan and filling your website with content that’s rich in information, interest and imagery is a highly effective strategy for building trust in your brand. Our skilled legal copywriters specialize in creating and updating blogs, articles, whitepapers, infographics, press releases and other resources.
Mobile responsive web design for law firms
If content is king, then mobile is the prime minister. At least a third of all searches for legal services are done on mobile devices, tablets or smartphones. If your legal website isn’t optimized for this huge traffic pool, then you are surely missing out on potential leads and clients. Responsive website design means that your page content and layout will conform to whichever device your prospective clients prefer, making it easier for them to browse your site.
Proven link building strategies for your legal site
A website’s backlink profile is a vital ranking factor for Google’s algorithm and other search engines. Earning links from authoritative sources (like .edu and .gov sites) provides evidence that your legal site can be trusted and is legitimate. As a result, search engines reward you with better rankings and, consequently, more traffic. Through our active outreach program, directory submission and other link building techniques, we can quickly build a competitive backlink profile for your site.
Law firm keyword & competitor analysis
What are the keywords and keyphrases you want to rank for? How does your law firm’s website stack up against the competition? Knowing which search terms your prospective clients are using and what other firms are doing to capture this traffic is critical to envisioning the roadmap to your long-term success. By mapping out which keywords are most valuable, we can help your firm outperform the competition and generate quality leads.
Development of lawyer social media campaign
The average prospective client for a law firm spends around 16 minutes per hour on social media networks. Platforms like Facebook, Twitter and LinkedIn hold powerful SEO potential for lawyers with the foresight to engage with their clients via social media marketing. Law firms who partner with us benefit from boosted brand authority, transparency and trust, online reputation management solutions and a comprehensive list of social media optimization services.
Legal website performance metrics & analytics
Measuring the success of your Internet marketing efforts is essential to determining if they’re paying off. We conduct constant testing and analysis to get a pulse on the most efficient and effective strategies for your firm. While certain techniques have often proven to be effective in our years of experience working in the legal sector and SEO, each law firm is different. Our analytics allows us to see what works best for your individual and develop a custom marketing plan.
A question we commonly get asked by lawyers and other prospective clients is: How much does SEO cost?
SEO is a dynamic process that must change to reflect the hundreds of algorithm updates rolled out each year, so determining a cost amount is dependent on a wide range of factors – including the condition of your existing website and your needs (like buying a car). Any SEO company who quotes you a price without analyzing your site and goals isn’t legitimate.
The better question to ask is: How much SEO is needed for my law firm website to rank on Page 1?
That said, you can be certain that search engine optimization is one of the most cost-effective marketing investments available to lawyers. Unlike print and TV ads which disappear or get tossed in the trash bin after circulation, SEO campaigns like designing a mobile-friendly website design and publishing high-quality content remain in place long after they’ve been implemented, providing long-term benefits and a high ROI for each dollar spent.
Other search engine optimization companies like to blabber on about rankings, traffic or some other easily measurable metric. While these are certainly important components of your law firm’s overall marketing strategy, we are one of the only SEO companies who focus on the metric that really matters most – your bottom line.
SEO Advantage is honored to serve as the exclusive search engine optimization partner for WILG, a distinguished work injury attorney organization. Our services encompass consultation, local SEO, and collaboration with your existing SEO agency to create a tailored content partnership.
Featured case study
SEO services with proven results, not empty promises. View Case Study
Colorado’s top workers’ compensation and personal injury attorney fresh out of law school started with 232 Page 1 rankings and now has over 3,600 Page 1 rankings. Top 3 position rankings have increased from only 98 keywords to currently having over 1,000 keywords ranked in the Top 3 positions.
I started working with SEO Advantage within weeks of opening my firm. The results were almost instantaneous. I have never looked back. My firm is 10 years old so I have been working with SEO Advantage for almost a decade. They manage my web design, copywriting, social media – everything. I get page one rankings for all my practice areas. I am constantly complimented on my website. My online presence continues to be my number one source for generating new cases. It is all SEO Advantage.– Mack Babcock, injurylawcolorado.com
From our firm to yours, we invite you to partner with SEO Advantage for custom law firm search marketing solutions that help you gain new clients and grow your business.
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Our experts have partnered with hundreds of businesses on thousands of projects to deliver top results out of millions of searches.
Our clients keep coming back for more, and many have worked with us for several years, enjoying continued website growth.
We deliver innovative, attractive and responsive web designs using the latest SEO techniques for improved rankings and traffic.
For over two decades, we have helped customers and businesses all around the country solve their Internet marketing challenges.
Our SEO team boasts a median experience level of nearly two decades, which serves an endless pool of knowledge and foresight.
With a decade of creative knowledge at their disposal, our team builds custom sites that inspire, innovate and equip businesses.