When you want to find something, you look online, right? Well, so do journalists who cover your industry. Optimized press releases raise visibility in the search engines, right where media personnel search for breaking news. Unlike traditional media releases, optimized press release services help your news appear at the top of search engine results pages and on news outlets like Google News and Yahoo News.
Traditional PR firms have long used press releases to help their clients communicate a solid, active presence. But now the opportunities available with emerging media and optimized press releases have increased the value of this tactic for you. Not only journalists and editors see your news now – it also reaches your potential customers and partners directly.
Here at SEO Advantage, we work with a variety of companies pursuing different press strategies, from SEO support to complete writing, optimization and distribution. We offer flexible arrangements that let you take advantage of assistance where you need it most. Just let us know how we can help you.
"Our PR consultant and copywriter at SEO Advantage has become an integral part of our marketing team. She’s familiar with our branding goals and the key players at our company. Anytime I need to produce new communications pieces, I can count on her to take the initiative right away, keeping us one step ahead. In addition, she always finds ways to help us keep our press releases visible in the major news aggregators, consulting on the distribution services that can make the biggest impact and then making sure that the whole process goes smoothly. She makes my job that much easier." - Channel Intelligence (Acquired By Google in 2013)
There was a time when press releases were only for the press, sent to a handful of targeted journalists in hopes of being mentioned in a story they were researching. Now, the Internet puts a company’s media communications at the fingertips of anyone looking for information.
For companies like yours, this means you now have the opportunity to reach both customers and members of the media with your online press communications. Consider that:
Regular press releases make your business look busy and successful, and an active press communications strategy online will help build your credibility and opportunities for exposure.
We’ve been pioneering thought leadership on press release optimization for years now. You’ll find us referenced in sources like the BusinessWeek bestseller “The New Rules of Marketing & PR.” Our blog and knowledge center provide definitive guides for those aspiring to work with online media.
But most important of all, our optimized press releases have dominated search results pages and contributed to successful SEO campaigns for our clients for years. See how we’ve helped this technology company dominate their industry using optimized press releases.