Have an optimized website with plenty of informative content but want to find new ways to reach people?
The Internet is constantly evolving - hence, Web 2.0 or social media optimization provides another valuable tool to gain exposure for your products and services.
Social media marketing is a form of viral marketing – a process where word of mouth is through social bookmarking and networking sites rather than through traditional friends and family. Although it is related to search engine marketing, social media optimization primarily focuses on driving traffic to a website from sources other than organic search engine rankings.
Search engine optimization can provide high-rankings for your site if it's consistently updated – however, more and more people are utilizing Web 2.0 features like RSS feeds, blogs and social networking to take more control of their daily online lives.
Over 80 million people in the United States, or 41% of the Internet user population, log on to a social networking site at least once a month. And it is estimated that by 2013, that proportion will rise to 52% of Internet users.
Determine which social networking sites your customers frequent
and target those first
What are the demographics of your target market? Where they are going online to connect with friend, family and colleagues will determine which social networking site you should utilize.
For instance, Facebook is the fastest growing social networking site, experiencing a 256% increase in site traffic in the last year. And it's not just the youngsters that are on Facebook – over 50% of users are over the age of 35, with the over 55 crowd being the fastest growing segment. But it's also the most popular social networking site for college-aged individuals.
A company or cause creates a “fan page” where Facebook users can join and receive alerts when new content is added. Of course, a user's online friends will know when they become a “fan” of your page, expanding the number of people who are aware of your company. Fans of your page can also share a post or article they find interesting with their online friends.
Perhaps one of the easiest ways to take advantage of social bookmarking and social networking is to add a “share” button on your site's pages. This feature allows a reader to link to the particular page or article from their profile – or share the piece with their online friends and therefore, increase linkability.
Search engine optimization firm SEO Advantage® specializes in integrating Web 2.0 and social networking into SEO and an online communications strategy.
Contact us today to see how SEO Advantage® can help you take advantage of the opportunities social networking can bring to marketing your products and services.
About SEO Advantage®
Led by Stone Reuning, SEO Advantage®, Inc. is an online marketing and search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters and web designers. You'll find us referenced in books such as "Writing Web-Based Advertising Copy to Get the Sale" and the BusinessWeek bestseller "The New Rules of Marketing & PR," as well as the popular ebook "The Small Business Blogging Blueprint." Find out more today by calling us at 1-800-366-1639 or email us here.
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