If you're in the process of writing your web site or editing your web site for more search engine friendly copy, determining how to use your optimal keywords is a major task.
Clients sometimes ask about using plural and singular forms of the keywords.
Let’s say your web site is for architect services, and one of your most important keyword phrases is “south florida architects”.
You should use the words in their natural form according to your content, plural and singular for nouns, as well as all forms of verbs. This means you can feel free to use “south florida architect”, “architects in south florida”, etc., according to what fits naturally in your message.
This will help your writing sound more natural and provide more opportunities to use the keywords. Industry experts have found that most search engines will recognize the keywords in their different forms, including plurals, misspellings, and common verb variations.
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