Ever heard the saying “Content is King”? Well news flash: it still is. It’s no secret that creating unique, informational and influential content for your website is one of the most effective strategies for achieving the rankings, traffic and ultimately the conversions that you desire. Unfortunately, maintaining a blog and creating quality content that adheres to the latest Google update is extremely time-intensive, tedious and challenging.
This is where we come in.
At SEO Advantage, our team of advanced SEO copywriters, marketers and strategists deliver the highest quality optimized content for your website that boosts your brands authority in the eyes of your customers and search engines. Content marketing is all about building relationships, and we want to partner with your team to be a natural, effective extension of your marketing strategy.
"IA has partnered with SEO Advantage to assist our team with relevant content, social media, and most importantly, search-engine optimization. We are in the highly competitive IT industry and rely heavily on page 1 rankings and compelling content to grow our business, which we have achieved for 12+ years with the help of SEO Advantage! - Innovative Architects innovativearchitects.com
We offer start-to-finish SEO content services for our clients’ websites - including research, creation, editing, optimization, publishing and promotion. As an all-inclusive search engine optimization company, our advanced team of SEO copywriters and marketers craft custom content in various forms, including:
A well-structured blog is like catnip to Google - search engines love them! Studies show that the more frequently a business blogs, the higher levels of traffic they receive. This correlation is precisely why consistent blogging should be an integral component of your content marketing strategy. Blogs are also how companies can connect with their customers on a more personal level. More info
Evergreen content like how-to articles, guides, ebooks and whitepapers help convey your credibility as an authoritative thought leader in your industry and generates powerful link building opportunities for your website - both important Google ranking factors. We can help you build a robust library of evergreen content and resources that delivers returns for years to come.
Your home page should only contain a limited amount of information or else the visitor may be overwhelmed and flee your site. Landing pages help break down your site into more digestible, “bite-sized” chunks of information about your individual products or services. Our copywriting team creates compelling SEO landing pages with strong calls-to-action and innovative design.
Despite the increased adoption of ad blockers, paid advertising is still a highly effective marketing strategy - especially on Google search and Facebook. As a Google Adwords Certified Partner, we can provide proper management and support to ensure a maximum, measurable return on your PPC investment. Let our content team craft compelling copy for your next Adwords campaign. More info
Optimized press releases are one of the most valuable components of a robust SEO content marketing strategy. We’ve seen time and again how online PR efforts can be used to increase a company’s visibility online and communicate more effectively with its audiences. Our past PR efforts have dominated search results pages and contributed to successful SEO campaigns for our clients for years. More info
No modern marketing strategy is complete without taking social media platforms like Facebook and Twitter into account. Nowadays, content creation isn’t enough - content promotion is also necessary to get the most eyes on your site as possible and to reap the full rewards that social media marketing can bring. Our experts can help make social media a revenue-generating part of your marketing strategy. More info
Email marketing campaigns are a powerful way to actively connect with your customers by sending messaging directly to their inbox and it can become a major source of revenue for your business if done right. Our SEO copywriters specialize in creating high performing content for email campaigns and newsletters, resulting in more click-throughs, increased traffic and positive ROI
In the world of ecommerce, competition is fierce. If your product descriptions, landing pages and retail content aren’t up to snuff, your site will be drowned out by major online players like Amazon or eBay - or worse, a competitor’s site. Our ecommerce copywriters know how to create unique content that strongly appeals to consumers who are increasingly shopping via search engines. More info
Companies can’t afford to be complacent nowadays about their web content - not while their competitors are trying to gain the upper hand. However, building a corporate website from the ground up is a daunting task. Our experienced B2B copywriters have a knack for distilling complicated concepts into intriguing, accessible copy that better addresses the needs of your target audience. More info
The legal industry is one of the most competitive markets out there, which is why top-notch law firms need a top-notch SEO company who specializes in this industry. SEO Advantage has achieved measurable results for lawyers and attorneys all around the country, including in personal injury law. If you’re looking to grow your caseload, our legal copywriters have the background and knowledge to help. More info
Is your medical website in critical condition? People are increasingly turning to the internet to find answers to their health ailments and if you’re not in the top list of results then you are likely missing out on a sizeable revenue stream. With help from our experienced medical SEO copywriters, you can get just the boost you need to grow your practice and establish dominance in your geographic region. More info
Are you proud of your work? Then you should brag about it. Case studies are an effective tool for establishing what we call “social proof” of your brand. They show prospective consumers how you were able to overcome a past problem. Our SEO copywriters can help you create professional case studies that highlight your successes and increase your social proof.
At SEO Advantage, we’ll show you how best practices in SEO copywriting can help you gain more traffic, better rankings and an increased response rate. After all, we’ve been doing it for nearly two decades...
Together, we have more cumulative experience than almost any other search engine optimization company and we love leveraging this deep knowledge to deliver long-term benefits our clients.
All of our SEO copywriters are professionally trained in writing copy that appeals to both the online user and search engines. We know how to use keywords and copy structures that lead the eye to your important points and help position your organization above its competition.
Before answering why SEO copywriting is important, first we have to address the question - What is SEO copywriting?
Modern SEO copywriting is all about writing for humans first, algorithms second. Write for people and optimize for Google. Yes, things like keyword density and meta tags are still important concepts of optimized copywriting, but recent advancements in the search algorithms mean that crafting compelling content that people actually want to read (what a concept…) is more vital than ever. Great content that is shared and promoted (liked, tweeted, pinned, etc.) builds greater trust and authority in your brand.
Don’t just take our word for it though. Here are some recent statistics on why having an SEO content strategy is essential in modern day business marketing:
Our custom approach to SEO copywriting is different from generic, pre-packaged content creation services. We see content marketing as a blend of both storytelling and marketing - somewhere in between art and science - which is why we get to know your business, your audience and your company’s objectives.This knowledge helps us craft compelling content that informs, inspires and elicits a response from your customers - the kind of content that results in long-term traffic, Google rankings and higher conversion rates. That’s our story. Now tell us yours.
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