SEO Advantage® Leadership

Meet the SEO Advantage® Executive Team

Everything we do at SEO Advantage® is designed with a focus on delivering ROI to our clients. From formulation of strategy and program tactics right down to unique content creation and handcrafted link building programs, all our mission-critical work is directed in house by our senior team of US-based SEO professionals. Get to know us and see how our multidisciplinary approach integrates to deliver Page 1 dominance even in competitive keyword markets.

Stone Reuning

Stone Reuning

President, Director of SEO Strategy

Stone Reuning is president and founder of SEO Advantage, Inc. An entrepreneur at heart, Stone founded several startup ventures including Tampa Bay Associates (TBA) and the Germ Factory online business incubation prior to SEO Advantage®. He designed and developed advanced decision support and executive information systems for some of the most prestigious medical institutions in the U.S., collaborating with organizations such as Ernst & Young.
Read Stone's Bio


Brice Northup

Brice Northup

Vice President of Operations

Bio coming soon!


Wes Reuning

Wes Reuning

Vice President, Director of Operations, Sales

As Executive Vice President, Wes leads the team in creating competitive SEO and online marketing plans that perfectly coordinate the client's needs with the robust variety of services we offer. Wes Reuning and his brother Stone have worked together well over two decades in consulting and business services. When not working in the SEO landscape, Wes enjoys working on his endless remodeling projects, being outdoors, and spending time with his wife of 27 years, 2 kids and beautiful granddaughter.
Read Wes's Bio


Heather Russell

Director of Finance, HR

As Director of Finance & HR, Heather sweats the details so that others don't have to.

She plays an instrumental role in managing admin for all SEO Advantage® clients, bringing more than two decades of experience to the table in the areas of business finance, management, human resources and office administration.

Outside of the office, Heather enjoys traveling to new places, camping, jet skiing and spending time with her wonderful children – both of the human and animal variety.


Parichatra Reuning

Director of SEO Operations

Pat plays an instrumental role in all SEO Advantage® programs. After earning her MBA at Butler University, Indiana (20+ years ago!), Pat joined Deloitte Consulting in Bangkok, Thailand, as a management consultant. A career with an international corporation wasn't on her path. After 2 years, Pat left and started SEO Advantage with Stone Reuning in 1999. The couple has been through it all, trying and failing and getting back up again. (Everyone goes through this, so don't be discouraged.)

She is a formidable asset for our clients, seeing to the details of each component of their custom SEO plan. From site architecture recommendations to content marketing and beyond, Pat runs our day-to-day SEO operations with an unbeatable team of SEO managers, designers and content specialists.

When she's not optimizing websites for our clients, you can find her whipping up gourmet Thai dishes in the kitchen, running a small homestead and enjoying life with her husband and son—her North Star.
Read Pat's Bio


Gaby Zapien

Director of Creative, User Experience

Gaby drives creative direction, design and usability for our website development projects.

She brings together ideas from all those around her in a continual search for the best ways to serve end users, keeping her team at the forefront of emerging technologies and web standards.

When her busy family life, travel and pets allow, you might catch her experimenting with different creative media. A true artist at heart, her portraits have been featured in gallery exhibitions. She is known to maintain her Zen with meditation.
Read Gaby's Bio


Meet the team that powers your search engine marketing.

Account Management


Tom Plahutnik

Tom Plahutnik

Account Manager

Tom works closely with clients to help coordinate their needs with SEO Advantage's skilled technical team members to guide, advise, and improve client SEO. Before joining our team, Tom worked in local news for ten years as a radio announcer and web producer. Following that, he was a web analytics and SEO specialist for several years before joining two PPC-oriented digital companies.

In his spare time, Tom enjoys the company of his wife and two sons. The family spends time camping in the summer in their ‘63 Avion, and skiing and snowboarding in the winter. Tom is an avid homebrewer who also likes to play and record music in his limited spare time.


 

Katy Rawlins

Katy Rawlins

Account Manager

After obtaining her degree from Missouri State University, Katy and her husband moved onto their own 25-acre country ranch with their dogs and cats. Katy can be found hiking the trails of America's National Parks when she isn't nerding out over Internet marketing and technical SEO. She has over 15 years of experience in digital marketing, project management, administration, and marketing research and analysis.

Katy loves spending quality time with her family, coworkers and friends. Her passions include reading fantasy novels, watching true crime documentaries, traveling, camping, kayaking and listening to live music.

“The greatest adventure is what lies ahead.” ~ J. R. R. Tolkien


 

Meaghan McCannOne of these days, Meg will send us her
serious (aka "boring") picture 😉

Meaghan McCann

Account Manager and SEOA Cheerleader

“Plays well with others.”

This was a comment made on Meaghan's kindergarten report card, and it still stands true today. She thrives on being of service to others and tackling projects with energy and creativity.

Meaghan graduated from the University of Michigan and started her own digital advertising firm that she ran for 14 years. These days when she's not playing with website copy, she is knitting, creating bath products, making improvements to her 96-year-old home, listening to audiobooks or goofing around with her family and two tiny dogs.


 

Heather Druhot

Heather Druhot

Finance and HR Manager

Heather returned to work after taking over 13 years off to raise her three boys. Before having children, Heather worked in the accounting field and in retail, managing various stores for Restoration Hardware.

Most weekends, you will find Heather at a lacrosse event watching her boys play. They are 16, 14 and 12 years old. Heather enjoys spending family time outdoors, reading and traveling.


 



Content Creation and Web Design & Marketing


Liliana Zapien

Liliana Zapien

Senior SEO Associate

Lili starts her days with her sunrise yoga practice and likes changing perspectives by doing headstands. Since joining the SEO Advantage team in 2010, she spends her workdays handling all things SEO, from link building to publishing content and translation services. She enjoys listening to soft music while striving to deliver the best possible quality in all she does.

Lili enjoys spending quality time outdoors with her husband, teenage son and dog. On the weekends, you'll find her riding her bike or enjoying the latest novel by Isabel Allende while sipping a good cup of tea.


 

Lexi Wagoner

Lexi Wagoner

Web Production Specialist

Lexi originally grew up in New York City (the Bronx borough) and then moved down with her family to Florida in 2001, where she has resided since. She has been part of the web design field ever since she first started her education in 2008 at Cape Coral Institute of Technology. Her first job was for an Internet and data solutions company as a web designer, which she was able to gain during her schooling. She's been intrigued by many aspects of the industry since. Today, she is a web production specialist with over 7 years of experience working alongside the team of SEO Advantage.

She is an accomplished coder and designer and enjoys work that challenges her to learn something new and stretch in a different direction. Lexi specializes in meticulous front-end web development and graphic and responsive design, and she is responsible for maintaining several different aspects of the company's various websites.

Aside from web development, Lexi spends her free time with her husband, family and multiple fur babies. She also enjoys exploring different botanical gardens/nature preserves, attempts at baking, playing video games (mostly the "cute" ones) and drawing digital anime/Disney art.


 

Dakota Waters

Dakota Waters

Editor

Before returning to school to earn a Bachelor of Arts degree in English with a minor in creative writing, Dakota worked as a registered nurse in a cardiac unit. She also ran a small cake business, where her work was featured in several cake decorating magazines. Her true passion, however, has always been writing and editing, and she loves being able to use that passion to help other writers perfect their work.

Dakota continually seeks new ways to challenge herself and tries to live by the motto, “Sometimes the fear won't go away, so you'll have to do it afraid.” In her spare time, she enjoys reading, cooking, gardening and going to the theater with her two teenage kids.


 

Ian Pisarcik

Ian Pisarcik

Senior Copywriter

Ian first became passionate about legal writing in law school, where he served as managing editor of the Pittsburgh Journal of Environmental and Public Health Law. After graduating, he represented children in the foster care system and then served as an attorney editor for the Oregon State Bar. Before joining Enjuris, Ian practiced law at Paine Hamblen LLP, where he represented diverse clients in all aspects of civil litigation.

When Ian's not writing about the law, he's making up stories. His short stories and poems have appeared in the Roanoke Review, Lullwater Review, Maine Review, Flyway Journal of Writing and Environment, and Spokesman Review. His debut novel, Before Familiar Woods, was named a top 10 debut of 2020 by Apple Books.

Ian also finds time to practice yoga and brew beer—although never at the same time. He lives in Washington State with his wife, Labrador retriever and spirited two-year-old daughter.


 

Melissa Gold

Melissa Gold

Senior Copywriter

When she's not working, Melissa spends her time reading fiction, hiking or cycling with her family, or writing her novel (which has been in progress for many, many years). Her background includes a degree in Literature & Rhetoric and a Juris Doctor, and her career path led her through experiences in journalism and digital marketing before she landed on legal writing for SEO with Enjuris. She believes strongly in writing and sharing information that is thorough, accurate and clear. She commits herself to creating content that is easily understandable in order to provide the greatest possible value to the reader.

Melissa loves spending time outdoors and works from her “backyard office” whenever the weather permits. When the workday is over, she's holding down the fort for her two busy children, husband and their wild (but super-cute) puppy.


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