Pay-per-click advertising (PPC) is an investment that requires proper management and support to achieve maximum return. Our status as a Google Adwords Certified Partner means you’ll receive that management and support from experienced marketing professionals whose skill at crafting PPC ads and managing campaigns has been certified by Google, the world’s most popular PPC platform.
PPC ads are shown to customers who are already researching the products or services you offer. They also provide guaranteed placement, so while your organic rankings are subject to algorithmic changes, PPC advertising will be seen reliably by the exact customers you’re looking for.
Additionally, repeated studies have shown that Google ads in particular can not only increase click-throughs to your website, but may also increase conversions by up to 200% when part of a well-rounded SEO and online marketing strategy. Yet another reason to work with Google Adwords Certified Partner SEO Advantage®.
As your website’s natural ranking improves, we help you decrease reliance on PPC ads and earn a higher ROI for acquisition of customers in all stages of the buying cycle. We continue to monitor your performance in both organic listings and PPC ads. This aids in benchmarking and helps refine your bids and copy so you are constantly moving toward more conversions—and more profits from efficient PPC bids.
In the winning combination, PPC advertising and natural ranking bring qualified traffic to your website at minimum cost. We work to find the optimal combination for your business. SEO Advantage® provides PPC management services integrated with your search engine optimization strategy to help you improve the quality of traffic and conversions on your site.
If you do decide to handle your own PPC campaigns, SEO Advantage® can help you get started. Our setup package includes everything you need so you can take over easily, including:
If you have questions about pay-per-click advertising or would like an evaluation of your paid search efforts, we offer consulting services on an hourly basis to give you more flexibility. This does not require purchase of any package, and includes telephone consultations where our seasoned experts can guide you through the ins and outs of PPC management.
We also offer keyword research reports and landing page services to help you make the most of your pay-per-click campaign. Whatever it is you need to maximize your pay-per-click ROI, the SEO Advantage® PPC Team is ready to help.
Many companies managing their own PPC campaigns pay too much for "curiosity traffic". MarketingSherpa estimates that companies who outsource PPC management to a qualified search engine marketing company experience an average of 25% higher conversion rates, from 5.4% to 6.8%.