Accurate, detailed performance tracking is a powerful tool that provides the basis for intelligent decision making. It lets you adjust and fine-tune your online marketing initiatives to optimize conversion rates, marketing campaigns, and website ROI.
Gain the power to focus your investment for higher return. It’s easy with SEO Trend Advantage™. Our proprietary programs track the information you need to make intelligent decisions.
Track the elements that drive your site traffic and conversions like keywords, ad content and search engines. Know the cost per conversion for each source of traffic. Know where your prospects are dropping off. Revise and test each step of the conversion process.
Bid management and keyword selection are more effective when you have hard data to back your decisions. Compare results from organic search engine ranking, paid inclusion, and pay-per-click ads to hone your search marketing strategy.
Detailed tracking gives you insight into the effectiveness of your online sales channel. Find where customers abandon shopping carts. See which products may need better descriptions, which promotions didn’t meet conversion goals—and learn how to improve sales.
See where site visitors enter and leave your site, which pages they spend time on and which links they are drawn to. You’ll gain invaluable insight into layout, copy, navigation techniques and you can test to optimize conversion.
Evaluate conversion metrics and response results from email marketing, online advertising, and affiliate and partner programs. Duplicate campaign successes and avoid costly mistakes.
Identify differences in behavior, objectives and preferences within your audience. Target your most valuable customer segments with the right messages. Know how to treat customers from each segment to build and retain a strong customer base.
Optimize your online customer support channel with metrics that show visitor paths and conversions. You’ll be better equipped to improve customer satisfaction for online issue resolution, reducing the cost of support.
SEO Trend Advantage™ tracks the information you need to make informed business decisions. SEO Report Advantage™ displays it for you in easy-to-understand, customized formats so you can see trends and make comparisons. Learn more here…